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Welcome to the future of brand identity

Welcome to the Future
of Brand Identity
Scent Marketing Solutions by The Olfactory

Discover The Invisible Power of Scent

In a world saturated with visual and auditory messaging, your brand deserves a signature that speaks to the senses in an unforgettable way. Welcome to The Olfactory by et-Projekt, where innovation meets olfaction. Dive into a world where scent and strategy blen seamlessly to revolutionize your brand experience. Harness the power of our advanced technologies designed for impactful scent marketing.

Bespoke Scent Marketing Technologies

 

Tailored for Your Unique Brand Needs

We understand that every brand has its own story, ambiance, and clientele. That’s why we go beyond off-the-shelf solutions to offer bespoke scent technologies meticulously tailored to meet the specific needs of your business.

Our commitment to customization is at the heart of our service. We believe in creating a sensory signature that is as unique as your brand itself. With our personalized approach, you can expect:

  • Innovative Customization: Our team collaborates with you to develop a scent solution that aligns perfectly with your brand identity and marketing goals. From concept to creation, we ensure that every aspect of the scent experience is crafted just for you.
  • Adaptive Integration: Whether integrating into existing HVAC systems or designing standalone units, our technology adapts to your spatial requirements and aesthetic preferences without disrupting the flow or design of your space.
  • Data-Driven Strategies: Leveraging analytics and customer feedback, we refine and adjust scents over time to ensure they continue to resonate with clients and reflect seasonal changes or branding updates.
  • Eco-Conscious Options: Sustainability matters—to us and your customers. We offer eco-friendly solutions including biodegradable oils and energy-efficient diffusers so you can make a positive impact on the environment while enhancing customer experiences.
  • Maintenance & Support: Our full-service packages include regular maintenance checks, system upgrades, and 24/7 support ensuring uninterrupted excellence in ambient scenting.

Your business isn’t like any other; neither should be how it smells. Let et-projekt elevate your olfactory branding with custom-engineered scent technologies designed exclusively for you—because when it comes to making an impression, one size does not fit all.

Create an atmosphere where every inhale tells a story —  a narrative woven by et-projekt’s bespoke scent technologies crafted just for your brand’s success.

Scent Marketing Use Cases

Prestigious Country Club

100% organic fragrance + discreet scent delivery system.

For a high-end country club where exclusivity and member satisfaction are paramount, we crafted a 100% organic scent experience. Our members are meticulous and have an eye for detail; they demand nothing but the purest environment. To meet their expectations, we developed a signature blend with no artificial chemicals—only natural essences that evoke relaxation and rejuvenation.

This carefully curated aroma is designed to envelop members in a serene embrace, making it perfect for unwinding after a challenging day on the golf course or at the office. The result is an olfactory backdrop that enhances their leisure time without compromising on health or environmental standards—a testament to our commitment to quality and sustainability.

COUNTRY CLUB
scent print

Innovative Advertising through Scent Print

stand out from the rest

Imagine flipping through a magazine and coming across an advertisement that not only catches your eye but also engages your sense of smell. This is the cutting-edge service we provide with our scent print technology. By infusing your magazine ads with your signature scent, we create a memorable connection between the brand and the reader.

For instance, a perfume company could showcase their latest fragrance by embedding it within their ad page, allowing readers to experience the scent as they learn about the product. 

This multisensory approach not only increases brand recall but also enhances emotional engagement with the advertisement. Readers are more likely to remember and respond positively to products associated with pleasant aromas, giving our clients a competitive edge in their advertising campaigns.

Enhancing the Dining Experience with Signature Scent Branding

a unique culinary adventure

In the competitive landscape of Hong Kong’s culinary scene, standing out is crucial for success. et-Projekt has taken a unique approach to differentiate one of the city’s finest Indian restaurant by creating an exclusive signature scent that greets guests as they enter the lobby. This olfactory branding initiative aims not only to delight customers but also to influence their spending behavior positively. 

We embarked on a journey to capture the essence of India in a scent, aiming to create an immediate emotional connection with diners as they step into the restaurant. After careful consideration and collaboration with our client, we developed a bespoke fragrance that combines the deep, woody notes of sandalwood with the sweet floral aroma of Indian jasmine. This sophisticated blend is designed to transport guests on a sensory trip through India before even tasting their first bite.

The introduction of this signature scent has led to tangible business benefits. Notably, there has been an increase in per person order amounts since its implementation. By enhancing diners’ moods and associating positive emotions with their environment through scent marketing, we’ve encouraged patrons to indulge more deeply in their culinary experience.

Indian Restaurant
scent bubbles

Engaging Customers with Interactive Fragrance Bubbles

playful & impactful

In the world of high-end perfumery, creating an immersive and memorable brand experience is essential for captivating discerning customers. ET-Projekt has innovated a unique system that not only showcases a prestige fine fragrance but also taps into the nostalgia of childhood memories to create a powerful emotional connection.

To introduce this exclusive fragrance, we designed an interactive installation featuring bubbles infused with the scent. These bubbles floated gently throughout the retail space, inviting customers to engage in a playful manner reminiscent of their youth. The magic happened when customers reached out to catch these delicate spheres – upon contact, the bubbles would burst, releasing a concentrated burst of the perfume into the air.

The result was twofold: it created an element of surprise and delight as customers experienced the joy of popping bubbles combined with the discovery of a luxurious scent. This innovative approach turned passive browsing into active participation and exploration.

Whiskey Extra Sensory Campaign with Tasting Notes Fragrances

pushing the boundaries of a traditional launch

et-projekt, in collaboration with one of Hong Kong’s top marketing agencies, has crafted an innovative campaign that elevates the whiskey tasting experience to new heights. By integrating custom-designed tasting notes fragrances into a cutting-edge virtual reality (VR) campaign, we’ve created an immersive journey that tantalizes the senses and deepens customer engagement.

Our challenge was to encapsulate the complex aromas found in fine whiskey and translate them into scent experiences that could be synchronized with a VR presentation. We meticulously developed fragrances that mirrored the whiskey’s tasting notes – from the smoky peat of an aged single malt to the sweet vanilla undertones of a smooth blend.

As participants donned their VR headsets, they were transported to virtual distilleries and scenic landscapes synonymous with premium whiskey production. Simultaneously, our state-of-the-art scent delivery system released precise bursts of fragrance at key moments during the VR tour, aligning what users saw with what they could smell.

The result? A multi-sensory marketing masterpiece that not only educated consumers about the subtleties of whiskey flavors but also left a lasting impression through an unforgettable sensory adventure.

Whiskey

Unlock the Power of Scent in Your Brand Story

Scent Marketing Done by Experts

As experts in scent marketing, we craft bespoke olfactory experiences that transcend conventional advertising. Our mastery lies in our ability to blend artistry with strategy, creating signature scents that embody your brand’s identity and values. With us, the only limit is your imagination.

Have you ever considered how a tailored scent can transform customer perception and elevate their experience with your brand?

Experience the Difference with et-projekt

  • Collaborate with leading scent marketing specialists.
  • Customized fragrances designed exclusively for your brand.
  • Innovative solutions that integrate seamlessly into any campaign or environment.
  • A proven track record of enhancing customer engagement and increasing sales. 
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